CREATIVITY x BUSINESS x TECHNOLOGY x PEOPLE
PROBLEM
SOLVER.
I turn complex business challenges into brands, experiences, teams and creative systems that move organizations forward.
FORMER SVP, FOX SPORTS • 2× EMMY WINNER • 20+ YEARS LEADING • GLOBAL SCALE
WHAT NEEDS FIXING?
01 / EXECUTIVE PROBLEMS
Great creative leadership starts by understanding the actual problem—not jumping to the deliverable.
01 / BRAND
Our brand isn’t keeping up.
Positioning
Brand Transformation
Identity Systems
Brand Architecture
02 / COMPLEXITY
We built something powerful.
Nobody understands it.
Technology Storytelling
Product Narratives
Executive Communication
Complex Ideas Made Clear
03 / SCALE
Our creative organization can’t keep up.
Creative Operations
Workflow Optimization
Automation + AI
Team Structure
04 / LAUNCH
We have one chance to get this right.
Launch Strategy Integrated Campaigns Brand Experiences High-Stakes Execution
05 / INNOVATION
There has to be a better way.
Emerging Technology Real-Time Systems AI-Enabled Workflows Creative Innovation
06 / PEOPLE
Our team is capable of more.
Creative Leadership Culture + Mentorship Organizational Design Cross-Functional Alignment
02 / PROOF
PROBLEMS I’VE
SOLVED.
Ideas are easy. Outcomes are what matter.
Two decades of solving high-stakes creative, brand, technology and organizational challenges—at scale, under pressure, and with millions watching.
03 / TRANSFORMATION
HOW DO YOU EVOLVE AN ICONIC BRAND WITHOUT LOSING WHAT MADE IT ICONIC?
FOX SPORTS / BRAND ECOSYSTEM
Evolving an iconic sports brand across broadcast, digital, environments and major events—while transforming the teams, systems and workflows required to deliver at global scale.
OUTCOMES
50% OPERATIONAL COST REDUCTION
120+ CREATIVE TEAM
GLOBAL EVENT SCALE
2× EMMY WARD-WINNING WORK
04 / INNOVATION AT SCALE
HOW DO YOU TURN COMPLEX TECHNOLOGY INTO EXPERIENCES PEOPLE UNDERSTAND?
REAL-TIME / VIRTUAL PRODUCTION
Turning real-time technology, complex data and virtual production into intuitive audience experiences—while building systems that made content faster to create, easier to change and scalable across productions.
OUTCOMES
4.445M #1 NFL PREGAME AUDIENCE
+11% YoY FOX NFL KICKOFF AUDIENCE
50% FASTER MULTI-ANGLE CAPTURE
05 / SCALE
HOW DO YOU SCALE CREATIVE OUTPUT WITHOUT SACRIFICING THE WORK?
CREATIVE OPERATIONS / ORGANIZATIONAL DESIGN
OUTCOMES
Transforming teams, workflows and production systems to increase creative capacity—while reducing cost, accelerating delivery and protecting the quality of the work.
50% OPERATIONAL COST REDUCTION
120+ CREATIVE TEAM
2 COASTS ONE CREATIVE ORGANIZATION
GLOBAL EVENTS + PLATFORMS + AUDIENCES
06 / LAUNCH
HOW DO YOU TURN ONE MOMENT INTO A GLOBAL EVENT?
HIGH-STAKES LAUNCHES / BRAND EXPERIENCES
Turning tentpole moments into unified brand experiences across broadcast, digital, social and physical environments—aligning teams, partners and platforms around one unmistakable idea.
OUTCOMES
25.6M PEAK VIEWERS
WORLD CUP FINAL
22M+ PIXELS
POWERING THE EXPERIENCE
46 CONTAINERS
CHARLOTTE → DOHA
4 STAGES
ONE CONNECTED EXPERIENCE
07 / INNOVATION
HOW DO YOU BUILD
WHAT DOESN’T
EXIST YET?
EMERGING TECHNOLOGY /
CREATIVE INNOVATION
Turning emerging technology into practical creative systems—combining experimentation, automation and new production workflows to solve problems faster, expand what teams can create and unlock entirely new possibilities.
OUTCOMES
REAL-TIME AR
DATA → LIVE EXPERIENCE
VIRTUAL PRODUCTION
PHYSICAL + DIGITAL WORLDS
AUTOMATED WORKFLOWS
SPEED + CREATIVE CAPACITY
REUSABLE SYSTEMS
BUILT TO SCALE
08 / PEOPLE
HOW DO YOU BUILD A TEAM THAT DOES ITS BEST WORK?
CREATIVE LEADERSHIP / CULTURE + TALENT
Building high-performing creative organizations by giving talented people clarity, ownership and room to grow—aligning teams around a shared vision and creating the culture and systems that make great work possible at scale.
OUTCOMES
120+
CREATIVE ORGANIZATION
2 COASTS
ONE CREATIVE CULTURE
MULTIDISCIPLINARY
DESIGN + MOTION + REAL-TIME
LEADERSHIP PIPELINE
TALENT → OWNERSHIP → GROWTH
09 / NEXT
WHAT’S THE NEXT PROBLEM WORTH SOLVING?
The best problems are still ahead.
I build brands, teams and creative systems that turn complexity into clarity—and ambitious ideas into outcomes.