Creativity × Business × Technology × People

The next era of creative leadership is not a reel.

It is a system — taste, technology, talent, and velocity — built to perform when millions are watching.

Former SVP, FOX Sports · 2× Emmy Winner · 20 years at global scale

01 / Outcomes a board will feel

Proof, not a credit list.

FOX Sports was the laboratory. The question was never “can we make it look good.” It was whether one creative system could hold Super Bowls, World Cups, and NFL Sundays without breaking the team or the brand.

~50%Operational cost reduction while raising capacity

25.6MPeak viewers, World Cup Final

120+Bi-coastal creative organization

2×Emmy Awards · 7 nominations

02 / Selected work

01 / COLLEGE FOOTBALL · AI AS A DESIGN TOOL

The drum major. Taste still decides.

AI explored the character and versioned thousands of elements across schools and games. The team decided what went on air.

HIGH-STAKES LAUNCH

Charlotte → Doha.

Four stages. 25.6 million. An Emmy.

FOX NFL Sunday virtual production studio

REAL-TIME AS CRAFT

Every Sunday.

A volume the team could actually run.

THE OPEN

Super Bowl LVII.

Had to feel inevitable the first time it aired.

UEFA EURO

EURO 2024.

AUSTRALIA WORLD CUP

Women's World Cup 2023.

INVENT THE ROOM

NASCAR virtual studio.

An Emmy for a space no one had sat in.

03 / Hired at the inflection

Not for maintenance.

The work that matters happens when the brand is entering a new era, the organization cannot keep up, the product cannot explain itself, or the next moment cannot fail.

A brand entering a new era

New leadership, new platform, new category. The identity has to grow up in public.

A creative org that cannot keep up

Demand outran the system. Cost is up. Quality is uneven. Talent is tired.

A technology no one can explain

The product is powerful. The story is fog. Executives and customers both need a narrative.

A moment that cannot fail

Launch, live event, cultural window. One idea has to land everywhere at once.

04 / The thesis

The brands that win the next decade will not have the most content. They will have the most coherent creative operating system.

Taste

A point of view strong enough to say no.

AI makes generation cheap. Judgment is the scarce resource.

Technology

Real-time, virtual, AI — made usable.

Not a demo for the offsite. A language the team speaks every week.

Talent

Teams that own the work.

Culture and structure that outlast a campaign and a single leader.

Velocity

Faster without looking cheaper.

Scale without drift. Cost down without the work falling apart.

05 / Next

The best problems are still ahead.

If that is the conversation, twenty minutes is enough to know if we should keep talking.

mikedolandesign@gmail.com LinkedIn